Concours d'Elégance
A Sunday Garden Party at Suvretta House!
Following last year’s dazzling Billionaire Edition, the spotlight in 2026 turns to an equally style-defining theme: Tennis. In true Wimbledon spirit, the Concours d’Élégance of the 32nd BCCM St. Moritz on Sunday, 12 July 2026, will become the social highlight of the weekend – an elegant Sunday Garden Party in the gardens of the Suvretta House, surrounded by classic automobiles, refined style and a touch of summer lightness. Amidst Grand-Hotel charm, lush greenery and crisp Engadin air, guests are invited to linger, enjoy Pimm’s and Strawberries & Cream, and admire the automotive beauties up close. Recommended dress code: White, Wimbledon Style or a refined Tennis Court look. The Swiss Highland Pipers will provide the musical backdrop to this elegant occasion.
Procedure
- 09.30 h: Line up of the vehicles in the Garden of the Suvretta House Hotel
- from 10.30 h: Concours d'Elégance – beauty competition with expert jury
- 11.00 to 11.30 h: Evaluation of «best dressed team»
- 12.00 h: Public award ceremony and prize-giving of the Concours d'Elégance
- 12.30 h: Light Lunch (for BCCM participants) by the partner hotels in the Grand Restaurant
- 14:45 h: End of Concours d'Elégance, individual departure of participants
The Concours d’Élégance in the gardens of the Suvretta House is open to the public. Food and beverage stands hosted by the BCCM partner hotels will treat guests to refreshing drinks and seasonal delicacies in true summer style.
Categories
- A: Pre-war vehicles until 1945
- B: Classic Cars until 1980
- C: Young Classics from 1981
Evaluation criteria and awards
The winner of each class receives a «First in Class» honor and is eligible to win the «Best of Show» award. Each car will be judged based upon the following criteria:
Appearance:
- Overall aesthetic and visual impact
- Design, styling and elegance
- Care and preparation
Authenticity:
- Originality and preservation of the finish
- Period-correct restoration and modifications
History:
- Special provenance
- Rarity
- Engineering / historic significance
Best of Show Trophy
Awarded to the car that best captures the spirit of British motoring, the Best of Show Trophy celebrates design, history, condition and cultural significance. Inspired by the form of a crown, its sculptural design reflects the pinnacle of British industrial and engineering excellence, combining advanced 3D printing with meticulous hand-finishing. The trophy was conceived by Andreas Thurner, Carl Gustav Magnusson and Shuyu Li.
Special awards
- Ian Cameron Trophy*
- Best dressed team
- Next generation award
* The Ian Cameron Trophy is awarded by the BCCM in honour of an exceptional individual who has contributed greatly to the event over many years: Ian Cameron — a designer, a passionate classic car enthusiast, and a long-standing BCCM judge. Each year, the prize is awarded to the car and team that the BCCM jury, chaired by Marco Makaus, believes Ian would have liked best. The judges are looking for elegant vehicles that do without exaggerated details or flashy 'look-at-me' effects. Unusual or unexpected models that stand out from the typical concours vehicle also have a chance, as do cars that combine innovative ideas with their brand's heritage. The process is deliberately subjective and is intended above all to honour the spirit of Ian. The Ian Cameron Trophy embodies warmth and elegance. Its form is reminiscent of a tuning fork — a tribute to a central source of inspiration in Ian Cameron’s design philosophy and creative vision. Its design is based on a 1960 work by Austrian sculptor Erwin Hauer, renowned for his flowing, ornamental geometries, and was selected and interpreted for the trophy by BCCM jury members and designers Carl Gustav Magnusson and Andreas Thurner.
Jury
- Marco Makaus (ITA/SUI): Classic Car Expert and Juror (President of the Jury)
- James Squire (GB): His Majesty’s Ambassador, British Embassy in Berne
- Carl Gustav Magnusson (SWE): Industrial Designer, Design Critic and Juror
- Richard Gauntlett (GB): Brand Developer and Designer
- Bruno von Rotz (SUI): Founder Zwischengas.com / Swiss Classics Revue
- Andreas Thurner (GER): CEO Thurner Design and Juror
- Laura Kukuk von Glahn (GER): Co-Founder Kukuk Group, Lecturer and Juror
Subject to change!